CONTENT
QUOTE
“If you are not producing content you are irrelevant”- Gary Vaynerchuck
LESSON/PRINCIPLE
Previous generations built their business, brand, and market with traditional marketing tactics; Direct, Mail, Radio, Press, Billboards, and Television. In my own experience, I can say that it works but it takes time and money to develop a massive client base. Most real estate agents neither have the time nor the money to invest and wait until clients start coming in.
After 4 great years working on the T.V. network Telemundo I had the opportunity to work with Univision where they assigned me a social media expert whom I did not believe, at first, could help me develop my business. As it turned out she did and my business skyrocketed due to her advice. The way she convinced me was by asking me who I admired professionally. I mentioned people like Richard Branson, Elon Musk, Oprah, Ivanka Trump, and after reviewing the way the use content and the way they use the internet to spread their message I got hooked. In less than 6 months my business grew to a completely different level.
THIS IS WHAT I LEARNED: YOU ARE NOT IN THE BUSINESS OF REAL ESTATE ANYMORE………YOU ARE IN THE BUSINESS OF PRODUCING CONTENT. What did I just said?….. Read on.
80% of buyers start their search on the internet and the fastest, cheapest and most effective way to differentiate yourself and grasp buyers and seller’s attention is by creating relevant content that positions you as the expert in your field.
Content is what sets you apart. We live in the digital age where in order to position yourself as the expert of choice in the mind of your client and in order to execute constantly the income producing activities of every professional salesperson: prospect, prequalify, follow up, present in order to close more deals and grow your business you must constantly create content.
Content is what allows me to position myself as the expert and allows me to prospect, prequalify, follow up and present on a daily basis.
Content prospecting allowed me to be in every media outlet and get paid. Yes, get paid. You can see examples in Telemundo, Univision and MasterCard, and seminars, among others where I don’t only get invited to participate in their TV and radio shows which creates amazing exposure and credibility but also get paid very well for it creating another source of income.
The way I set myself apart from the competition and the way most top producers set apart from their competitors are through relationships, content or both. I suggest you do both
You must be able to promote yourself and the best way to promote yourself is by creating relevant content instead of doing what most agents do, wait for buyers and sellers to find them.
Five years ago it would have taken you months to get the kind of word of mouth, the most powerful way of marketing, what now can take you seconds.
Today we have the ability take our message to millions of people worldwide faster, easier and more effective than ever before. You must realize that we live in a NEW ECONOMY and that you need to change the way you do business, not because change is coming but because chance is already here.
Remember, a business is only as strong as its closest relationship and we had the opportunity now to make more relations even closer. Developing relationships and getting your message across is pivotal to your business success and with the tools we have now you can make it happens on a much bigger scale cheaper, faster and easier.
We are way passed the era of pushing services and cold calling, people are too smart for that. Now we have to inspire through unfiltered quality interactions (Content).
REMEMBER THAT WISHFUL THINKING IS NOT A STRATEGY. TAKE ACTION TODAY!
Download the report “THE 7 STEPS TO BECOME A TOP PRODUCE